CEO Quách Phong is currently one of the most central figures in the reward-based gaming industry across Asia. With his strategic vision and strong professional foundation, he has transformed the XX88 brand from a rising name into a renowned brand in the industry. Interestingly enough, before reaching the top, Quách Phong went through a difficult journey, starting with a sweat-drenched effort. Thanks to his relentless effort, he gradually proved his capabilities in a market known for being highly competitive like online betting.
From the moment he assumed leadership the XX88 gaming platform, Mr. Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to develop a multi-service platform that is strategically sound. Under his leadership, the XX88 betting brand has continuously been powerfully developed in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, Quách Phong chose a path of long-term investment, centered on a safe entertainment environment. He directly oversaw the integration of advanced technologies to ensure that XX88’s system operates smoothly, even during surges in user traffic. At the same time, he has consistently expanded strategic partnerships to deliver one of the most high-quality game libraries in the market. As a result, XX88 quickly built a solid reputation within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that defines his personal brand is Mr. Quách Phong’s decisive management approach. Unlike traditional methods, he consistently encourages innovation in every aspect of operations and strategic development at XX88. Mr. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a blend data with emotion. Therefore, he always listens to player feedback to ensure that products are tailored to real needs. The team at the XX88 brand is carefully handpicked and mentored by CEO Quách Phong, based not only on professional qualifications but also on a spirit of commitment. It is this positive corporate here culture that fosters a knowledge-driven working environment—a crucial foundation for XX88 to operate smoothly and continue its upward trajectory. His leadership style is not about control but about connecting people, creating a powerful ripple effect throughout the company and within the player community.
Under the sharp management of entrepreneur Quách Phong, the XX88 platform has achieved numerous successes throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a reputable betting brand in Vietnam and the broader Southeast Asian region. In just a few short years, XX88 has attracted millions of registered users. According to the latest statistics, the number of active users on the platform has increased by over 150% within just 12 months, thanks to a well-executed strategy focused on comprehensive customer service led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been heavily optimized. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Significant milestones such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their class in the regional betting landscape.
Not only focused on present success, leader Quách Phong consistently sets long-term visions for XX88. With the philosophy of “putting users at the center,” he has built a clear roadmap for globalizing services in the coming years. According to CEO Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a world-leading bookmaker. To realize this ambition, XX88 has been aligning with global publishers, while making bold investments in digital transformation. Promising markets like Malaysia are being deeply researched by the XX88 team to tailor services accordingly. With a “sustainable and distinct” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on interface optimization, aiming to build an multi-platform ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver superior efficiency to users.
One of the key elements that has shaped the distinctiveness of the XX88 brand is the strategic mindset of entrepreneur Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He regularly organizes internal training sessions, encouraging a culture of innovation within his team. The corporate culture he has built—unifying—has become the glue connecting departments, fostering a dynamic collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a companion. He frequently interacts warmly with employees to understand even the smallest concerns, enabling him to make effective solutions. His approachable and empathetic leadership has helped him build trust throughout the company. Moreover, CEO Quách Phong is a staunch advocate of responsibility. He once shared: “A strong business isn’t just built on revenue—it’s built on the growth of its people.” Thanks to these leadership principles, XX88 is continually uniting its team around a shared vision.